According to Neil Patel, 80% of audiences would rather watch a live video or shows from a brand than read a blog. Plus, around 82% of users prefer live videos to social posts.

So, it clearly shows the opportunity to earn money with a solid footprint. Well, you must have a profile already created on YouTube Live, Twitch, and Facebook Live as a streamer.

Now, the question arises of how to make money with live streaming.

Making money with live streaming is possible if you successfully build a loyal community. Once it’s done, you can go for brand deals or sponsorship, coaching programs, monetization, merchandise, paid webinars, and so on.

In this blog, I’ll take you through 10 proven ways how you can make money with live streaming as a streamer. Plus, you will learn about live streaming checklists and answers to common queries.

Let’s dive into it!

TLDR:

To make money with live streaming, you'll need to build a solid and engaged community.
Top ways to earn are brand deals, coaching, paid communities, selling merch, hosting webinars, gaming subscriptions, affiliate marketing, donations, ads, and selling products directly during live sessions.
To get noticed, select a clear niche, build a fanbase, give helpful content, engage with viewers, and use the right platform.
Live streaming income doesn’t happen overnight. Well, it takes patience, strategy, and consistency. But with the right approach, it can turn into a sustainable and scalable income stream.

How to Make Money with Live Streaming (Top 10 Ways)

It’s time to get into the details of the effective 10 ways how you can make money with live streaming after building a community. Here are the details:

1. Brand Deals or Sponsorships

One of the best ways how to earn money streaming is by doing brand deals and sponsorships.

Well, you can collaborate with brands that sell items to host your live session. This is probably the finest way you can earn money with no chance of loss.

But here’s a catch.

Well, you’ll need to select a proper niche that has a market for promoting a product or service.

Like, if you talk about food items in your live session, it is ideal to promote this niche-related brand. That way, you can also help the brand as well as your live stream.

Now, keep in mind that you’ll need to share links, mention their products or services, and show them while using it to give a proper review, etc.

Before the brand deals or anything, you’ll need to have a solid fan base for the brand to knock on sponsorship.

So, it’s ideal to focus on delivering real yet fun content with your live session to make people hook in and brand to sign deals with you.

Plus, if you have a big audience size, it would be easier to find sponsorship by knocking on doors via email or other sources. In that case, you can try these to get the client’s attention:

Make content that seems to help your audience in a specific niche.
Build a good number of fan bases.
Contact small businesses if they want sponsorship via your live session.
Continue to build an audience and give a real-life or realistic review of the sponsorship.
And, this might sound too easy, but it takes a lot of time and patience to reach that state.

2. Offer Coaching or Lessons

Another way on how do you make money streaming is by teaching or coaching people during live streams.

In fact, you can offer 1-on-1 sessions, workshops, or small classes during the live sessions. For instance, you can coach someone in course creation, business, fitness, or other skills.

Many platforms also allow live chats or co-streaming. This also makes it easier to teach and give feedback in real time.

3. Monetize Your Community or Chat

You can earn money from your stream by monetizing the chat or community on the platform. To put it simply, you can do it by having a 1000+ audience in your community to charge them separately on premium chat, or a community.

In which you can offer special services or elements that only paid members can see. Well, you can do it only with a solid fan base.

But, it’s good to craft a plan first on what you will give in the premium community or paid chats.

It’ll be better if you just take different audiences from platforms like YouTube, Twitch, and Facebook Live to a separate multi-stream platform like EzyLive.

This also helps you keep track of all audiences from everywhere to gather in a big community. And, you can make the subscription of community monthly or a weekly basis based on your audience's needs.

Like, you can charge the audience at a very low price to join a premium group and mention what they can do in the chat/community clearly. This also helps them to trust your panel with the FOMO effect, so they don't miss anything.

In that case, you can add exciting elements for paid groups or chats. Like:

Course content, presentation, virtual whiteboard, and so on, to help them know new things.
Add a special Q&A session to answer only to special audiences and give them a chance to ask via chat.
Include events or meetings in the group/chat where only selective members can join or communicate.

4. Sell Your Own Merch

Merchandise helps a lot to make people buy, even if you market it on a live session. Just be sure to have a brand that offers a good-quality merchant.

Yep, to sell your merchant, you will need a loyal audience that takes time to reach. For that reason, it is pretty tough to sell your merch as a beginner with no solid audience.

So, you will need to build a strong community before merchandising. To give you an idea, you can show your cat in your live stream and build a connection with your audience via this.

And when it gets into notice, and the audience seems to hook them into your live session for the interaction of your cats with you, it would be the right time to launch a line of products with a logo of your cat.

Yeah, it sounds pretty simple, but the whole point is making a solid connection and then selling your products with a personal brand logo.

Plus, you’ll need to think about unique design, production, inventory, and shipping options to handle things.

In that case, you can do these things:

Make your own online store with a unique name.
Take care of the production and store inventory.
Handle the shipping aspects of your online store.
Design the merch. Be sure an approved company makes it, stores it, and ships it for you. Plus, they get a percentage of the profit.
Work with certain stores that give you special features on platforms, like showing your merch directly on your YouTube channel.

5. Host Paid Webinars

You can charge people to attend live online events where you teach a topic or share expert advice. This also works well if you have special knowledge or skills.

In that case, you can host an event and allow only the paid viewers with a clear entry fee for everyone to join.

To make it happen, you’ll need to pick a platform that lets you do that on a live stream and build community.

👉 Join EzyLive to Start Streaming Today!

6. Monetize Channel Game Videos

Live streaming in the gaming world is surpassing many industries to help streamers earn money.

For creators, it is a good option to get proper attention, a brand name, and a solid fan base. So, how do streamers make money with game videos?

Well, streamers make money mainly via subscriptions, bits, ad revenue, and so on. But the most effective one is the subscription one that lets you utilize the fan base properly to drive their memberships into profits.

All you need to focus on is to give a proper reaction to the game theme. Plus, try to make it a fun experience for both you and your viewers.

But, it needs a lot of practice and research to find the right game to play and react. In that case, you can do these:

Focus on building your identity around a niche.
Keep a daily schedule for playing, streaming, or posting content.
Engage with your audience, respond to comments, and connect with other creators to grow a loyal following.
Do your research and keep up with gaming trends/opportunities.
Enjoy what you’re doing and don’t make it like a chore that will lead to boredom/burnout.

7. Go for the Affiliate Program

Virtual support with affiliate programs is a win-win case for both your community and you. As a streamer, your goal is to build community and earn money via your support.

In that case, you can get both with the affiliate plans. It also lets others give you a commission each time they click on your affiliate links and buy items.

Sometimes, it isn’t necessary to post a link, as you can add a promo code or discount code of the affiliated site/brand.

It also lets your viewers find some interest to buy using the promo code or discount code when you are promoting. In general, the link or code will be given to you once you join the affiliate program.

8. Donations or Stars from Fan Base

With the Donations or stars from your audience, you can easily earn money in a stable way. Well, the most effective way to do that is by encouraging them to donate to you in an interactive way.

Like, you can suggest to them that if you give tips, I’ll sing a song or make a very funny joke, etc. This simple but powerful thing will also rise curiosity of a viewer and make them give you tips/stars/donations.

Plus, you can mention the name that donated and show them gratitude for the donation. Besides, you can suggest a surprise so they feel special to do it again.

Based on your platform type, you’ll need to use diverse strategies to get them to send donations or stars. Here are a few things you can do to get donations or stars naturally:

Link their donation or stars to something about the emotional aspect. Like, their small donation or stars will make a great change to your work or live session, etc.
Ask them to give a donation or stars, and then thank them in advance. It also makes a sense of commitment to the viewer subconsciously.
Talk more about how their donation or stars are helping you in terms of giving them content. In other words, make them feel like donating or giving stars is their identity or purpose of the whole live session.

9. Make Money from Paid Ads

You can earn money by showing ads during your live streams on platforms like YouTube, Facebook, and Twitch. Well, there are different types of ads:

Pre-roll ads play before people start watching your stream.
Mid-roll ads play during your stream.
Display or overlay ads show up as banners on the screen.

However, some viewers can skip or block ads after a certain period (mostly 5 to 20 seconds). Because of this, ads shouldn’t be your only way to make money. Instead, you can try to combine ads with other income methods.

10. Sell Products in Live Session

It’s a great way to just sell your items directly on your live session with no need for a store or anything. Plus, this aspect is pretty popular in Facebook and Instagram live sessions to get potential buyers locally.

In fact, you can go live by showing your items and sharing the special deals to hook the viewers up. You can also add it to the live session to tell your audience to check out or give a share for giveaways, etc.

Besides, you can have these 3 options for streaming live videos to showcase your products:

You can use the live shopping features on social media like YouTube and TikTok to sell items easily.
Try out other platforms like Amazon Live or Buywith to integrate and go live. You can also go directly live to sell items from different platforms.
You can make your own e-commerce store to sell items directly. But, it will take more effort and time to run the e-commerce and host liv session to sell it. However, this is the most effective one out of all.

Top 10 Live Streaming Checklists

1. Find your streaming goals

You’ll need to figure out the goals of your live session, especially in terms of what aspects to achieve.

In that case, you can ask a few questions to yourself before setting the goals. Like, you can ask the intention, value-added topic, and purpose of your live stream.

2. Know your audience & their demands

It’s better to think of your audience type and their interest to know what topic to cover and stream a live session.

Just be sure to check out the audience behavior, demographics, preferences, attention span, demands, and so on. This also helps you learn about what to cover for the audience.

3. Select the right time

Going live at the right moment and time is pretty crucial to get the maximum reach. For that, it’s better to just schedule it on time and show the live stream when your viewers are available.

In that case, don’t be shy to experiment with your content delivery time to know the right hour.

4. Plan your live session

You’ll need to broadcast or host live with proper planning. In fact, you can organize the streams in advance by making the right script and content plan.

Plus, you can plan to do Q&As, presentations, reaction videos, tutorials, documentaries, product launches, and so on.

5. Pick the right platform

Before you set up anything and learn how to make money with live streaming, you should be aware of the platforms.

After you did everything so far, it’s time to single out the right platform where you would go live and host it.

Based on your audience and benefits, you can do it on the following streaming platforms:

YouTube Live: It offers you 4K streaming with a simple interface (Mostly younger audiences use this platform to watch streams).
Facebook Live: It offers you 1080p streaming with features like share option and group reach. (Mostly old audiences use this platform to watch streams)
Twitch: It offers 4K streaming with tools and a big audience in a space. (Mostly younger audiences use this platform to watch streams.)

If you are looking for a platform to connect these 3 major platforms to stream and control from one place, then EzyLive can be your golden duo.

You can also live stream to YouTube, Facebook, LinkedIn, and Twitch at the same time without additional software. Plus, it has tons of other cool features to help you pull off a professional live stream, including:

Streaming for 4 hours per stream.
Invite up to 6 guests, with 3 backstage guests, to your stream.
Using a custom RTMP destination with 5 multi-stream benefits.
Store up to 5GB of live stream content.
Use 1 team seat with email chat support.
Taking live stream record locally in 1080p quality with cloud recording.

6. Check your internet connection

Be sure to test the internet connection you choose to stream the live session. It also helps you to broadcast with a good bandwidth and upload speed. In short, 3 to 25 MBPS is the best upload speed for streaming live shows and videos.

7. Set up your equipment

Keep in mind to test your setup of the equipment before you actually host it. Well, it’s better to keep common live streaming equipment, such as:

Phone, camera, or laptop webcam: Based on your goals for how rich content you want to deliver, it’s better to gather tools like a phone, camera, and laptop webcam.
Lighting aspect: It’s a good practice to fix the lighting or add some background touch to make the stream look decent to host it in real-time.
Audio factor: Live streaming will appear good to watch if the sound is decent. So, audio is the main thing you’ll need to consider.

8. Test your live stream

You’ll need to test everything you have done so far to make sure the live stream goes smoothly. In fact, you can try to record yourself to know what is missing or what needs to be added to help your live stream.

9. Market your live stream

It’s crucial to promote your live stream on social media platforms, other groups, and even in discussions to help your live stream in the proper way. This also helps you to get more leverage to get the audience from the various platforms.

10. Track and improve on repeat

Lastly, you’ll need to publish the live session and track how it goes. Yep, this is a pretty tough step to do as a beginner, but it’s simple if you use some analytic tools.

And, never forget to improve the content quality and the things that need to be fixed based on your audience’s preferences.

Read It: 9 Live Streaming Tips Every Content Creator Should Know

Wrap Up

That’s exactly how to make money with live streaming in 10 diverse ways!

It’s never too late to get started on live streaming since the demand is at its peak. Plus, you can get tons of platforms online to do a trial without wasting bucks.

With 2 multi-stream destinations, 3 scene presets, and 2h of stream on the free plan, EzyLive can help you on that. You can also use its paid plans to get better facilities that start from $24.17/month.

Be sure to give extra priority to the user intent, the audience’s demand, and quality content. After you build a solid fan base with an audience, it will be easy to make money.

Hope you find this guide helpful to try out one or all the methods to make money with live streaming.

Don’t wait any longer and just do it!

👉 Join EzyLive to Start Streaming Today!

Frequently Asked Questions

Can I make money live streaming?

Yes, you can make money from live streaming by building a solid audience or fan base with a monetization option. In that case, you can use tools like ad revenue, tips/stars/donations, paid chats, and so on.

Do live streamers make good money?

It depends. Live streamers do make good money based on the audience size. As it’s about monetization and subscriptions with a certain group size, the pay of live streamers can be low or higher.

How many hours a week do streamers work?

Streamers usually work for up to 20 to 40+ hours per week in general. But, it can be more if the live streamer has no brand value or recognition, as you’ll need to give a lot of time to your fan base for them to remember you.

How much money do live streamers make?

Live streamers can make money up to $50 to $1,500 per month based on the audience size. Well, a small live streamer with fewer subscribers makes less than bigger ones.

How to Make Money with Live Streaming (10 Proven Ways)